Thursday, February 22, 2018

Lazada Puts More Cash in Sellers’ Pocket with 0% Commission

Are you looking for an exciting way to grow your business? Are you a fashion seller who sells unique merchandise on social media? New and existing sellers on Lazada Malaysia will now be able to be even more successful through the introduction of 0% commission rate for products sold via the platform. This new measure introduced by Lazada Malaysia would empower sellers to focus in building their online presence, reaching out to over 30 million Malaysians and take charge of their income, all on-the-go. As part of #EveryoneCanSell, Lazada is now a marketplace which is open to all types of sellers – individuals and companies with a strong focus on product quality and customer experience.

The 0% commission rate would be effective immediately to all local sellers for products sold in the Fashion category, and a 2% commission rate would be applicable for all other categories (excluding Electronics & Home Appliances).

Shop and Get Rewarded on Pay Day!

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan will be launching its Payday Campaign from 26 to 28 February 2018 - an initiative prompted by users’ shopping habits during payday period. Shopee users can look forward to a series of great deals and discounts throughout this campaign, including an 18% cashback in Shopee coins across all promotional items. For every RM1 spent, users will receive 18 Shopee coins in return, hence providing greater value and cost-savings for all.

“Last year, we observed an average spike of 25% in the volume of transactions during Malaysians’ payday period, which usually happens from the 25th to 31st of each month. This trend prompted us to initiate the Pay Day campaign and the 18% cashback scheme, to provide our loyal users greater cost-savings during this period of peak shopping activity,” said Ian Ho, Regional Managing Director of Shopee.

Additionally, shopping activity is observed to peak during lunch time and after dinner, with the highest traffic recorded between 12.00 noon and 1.00 pm, and from 8.00 pm to 9.00 pm. When carting out purchases, online transfers are found to be the most preferred mode of payment, followed by credit and debit cards, and finally bank transfers.

Wednesday, February 21, 2018

What Malaysians Want Most in Their Shopping Basket?

In line with the upcoming Chinese New Year and also the growing popularity of e-commerce in Malaysia; Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has observed a 32% increase in the volume of Malaysians searching for items on Shopee throughout this festive period. Since the launch of the Wang with Shopee campaign on 15 January which offers discounts of up to 90% and contest prizes worth more than RM1 million, many more Malaysians are turning to Shopee to shop for their Chinese New Year necessities.


“Shopping activity usually peaks during periods leading up to festive occasions, and Chinese New Year is no exception. This year, we noticed a huge spike in the number of online searches on Shopee leading up to Chinese New Year, which indicates an increasing trend of consumers opting to shop online for their festive purchases. This is a good sign, and is in line with the government’s initiatives to drive forward e-commerce in Malaysia. Shopee provides users a fast, convenient and secure platform to shop on, and with our Free Shipping across Malaysia and Zero (0) Commissions incentives, Malaysians can enjoy great convenience and cost-savings when shopping with us,” said Ian Ho, Regional Managing Director of Shopee.

RM18K Sponsored Lazada Shopping Spree Awaits Shoppers this 22nd February

 ShopBack, the leading online Cashback platform in Southeast Asia, announces You Shop, We Pay contest, which aims to reward its lucky users who make a purchase through ShopBack during its 3rd Birthday (22nd February 2018) in Malaysia.



“Every user who goes through ShopBack to shop with any of our over 500 partners on the 22nd of February will automatically enter the contest. We will select three lucky winners and thereafter invite them to come to our office in the following weeks, where RM10,000, RM5,000, and RM 3,000 budget will be given separately for them to shop at Lazada. Other than that, all of our users could enjoy triple treats – 100% Cashback on flash sale items, double or higher Cashback from popular merchants, and exclusive discount codes for ShopBack users only,” said Alvin Gill, Country General Manager of ShopBack Malaysia.



“Other than Lazada, Nike, 11street, Qoo10, Taobao, Booking.com, Expedia, Photobook, Hermo, Cotton-On, Sephora, ZALORA etc are among the popular merchants that offer higher Cashback on that day.”



Since 2015, ShopBack Malaysia has served more than 850K Malaysians, of which its local users have gotten over RM25 million Cashback from their digital purchases, including Grab and Uber rides, in the past three years.



ShopBack Malaysia gave out more than RM1M Cashback during CNY campaign



According to its recent data, Malaysians have received more than RM1M in Cashback from the company during its CNY campaign period from 15 January to 16 February 2018. Several factors such as the petrol price hike and subsequent increase in food cost have urged Malaysians to optimise their spending in every possible way.



“We observed that consumers were rushing to do their CNY shopping from 29 to 31 January, right after they received their salary. Overall, there was a spike in the transactions of petrol gift card, baby milk formula and mobile reloads in January as many turned to ShopBack to optimise their CNY spending. There was also an increase in travel bookings on the 2nd and 3rd week of January i.e. from 8 to 21 January 2018 due to Malaysians' purchases for CNY trips/long holiday,” Alvin said.



“We reward users in cash form, of which can be transferred into a bank account once it gets validated. What’s better is users are able to stack this on top of their credit card’s Cashback. On the other hand, online merchants see us as a valuable partner in promoting their business to the right target audience and retaining existing customers. We might earn less by sharing our commission with users as Cashback, but this triple-win model will help us go a long way.”



Recently, ShopBack Malaysia also rolled out a ‘partial Cashback’ feature where a user can choose to withdraw any available Cashback amount (minimum RM10) from ShopBack to his/her bank account, or utilise it to settle phone bills (Maxis users only). The company is also looking to expand payout options via potential partnerships with popular brands and other loyalty programme providers.



“Moving forward, we want ShopBack to be more than just Cashback. If you look at our app, there’s an exclusive function that allows our users to quickly compare rides and make a decision on the go. That is the kind of smarter way of living that we envision, and we hope to achieve greater milestones with our users in the near future.”



For latest updates on its birthday offers, please visit https://www.shopback.my/anniversary or follow its Facebook https://www.facebook.com/ShopBackMalaysia/

Red Bull Distributed RM250,000 to 904 Lucky Winners

Red Bull Malaysia’s nationwide contest – ‘Start Right, Charge Ahead’ – ended with the announcement of 904 winners, who took home a total of RM250,000 over the course of 76 days. The contest capitalised on Red Bull’s new brand tagline, to encourage the consumption of its energy drink before the start of any activity for that extra boost of stamina and mental focus.

On-going for 76 days, the contest received overwhelming response from participants. Towards the end of the contest period, Red Bull selected four entries and awarded RM50,000 to the grand prize winner; RM10,000 to the second prize winner; and RM5,000 each to two third prize winners.

Jate Samathivathanachai, Director of Strategy at Allexcel Trading Sdn. Bhd. said: “The support we received for this campaign was tremendous and we’re very excited to roll out the other initiatives we have in the pipeline. We are committed to continue providing our consumers with their energy drink of choice to help revitalise their bodies and minds as they go about their daily activities.”

Missed the Chance to Share the Love? Think Again!

In the first twist of fate of 2018, couples agonised as the ever-anticipated Valentine’s Day coincided with Chinese New Year preparations – causing plans to derail, be pushed forward and time to run out. This may be a blessing in disguise as the opportunity to plan for the most romantic getaway or dinner presents itself through Chinese Valentine’s Day – Chap Goh Meh!