MTV International, which spans 160+ countries and territories and 32 languages, announced that the youth brand has evolved from “I want my MTV” to “I am my MTV.” Beginning 1 September in Southeast Asia, the network will celebrate its audience and talent by spotlighting their social media videos between programming on-air and across all platforms with #MTVbump, the first of many ways MTV will open up the brand to young people. MTV “Art Breaks” will bring new video art to audiences worldwide, and even MTV’s promos will take on a new look and feel. Experimenting with narrative structures and visual storytelling, they will be shorter, louder and hyper-visual.
Everyone’s doing it – Grumpy Cat, Rixton, Bros Being Basic, The Brothers Green and more have started using #MTVbump and their awesome videos are already on air. In Asia, we just got Carly Rae Jepsen, Echosmith, Imagine Dragons, Twenty One Pilots and MTV VJs Alan Wong and Hanli Hoefer who go live with their videos on 1 September. Even Dharni, two-time Grand Beatbox Battle Champion from Singapore and Denise Chan, former Hitz FM announcer from Malaysia, have jumped on the bandwagon.
“Being on MTV is going to be awful. I can’t wait.” – said Grumpy Cat.
“We love the internet, we love TV, we love #MTVbump. Bump it up!” – said the Brothers Green.
Instagram videos must be 15 seconds long and should be as creative, weird and wonderful as you like. Think party tricks, cat videos, your breakfast, parkour, playing the trombone – whatever you’re feeling, you submit, you need to ensure there is sound in your Instagram video, but avoid copyrighted music that is not yours in the background. And remember to include hashtags #MTVBump and #MTVAsia.
Visit www.mtvbump.com to view videos that have already been shared around the world, and to check out a full list of the dos and don’ts for getting your work on MTV.
Oh, and another thing – your social media handle will be shown with your video, so you’ll probably get some new followers along the way, too.
Welcome to the new world of MTV!