Tuesday, September 15, 2015

ZALORA ENTERS ONLINE RETAIL PARTNERSHIP WITH TOPSHOP AND TOPMAN

ZALORA, Asia’s online fashion destination, announces its partnership with leading fashion retailer, Wing Tai Retail, to bring covetable British fashion brands TOPSHOP online with ZALORA in Singapore, Malaysia, Hong Kong and Taiwan and TOPMAN in Singapore, Malaysia and Hong Kong. Fashion fans across the region can now purchase TOPSHOP and TOPMAN anytime, anywhere via ZALORA’s website and App from today, 10th of September 2015.

Known for championing the best of British style, TOPSHOP and TOPMAN debut on ZALORA with their Autumn Winter 2015 collections. The TOPSHOP collection encapsulates a bohemian, ‘70s-inspired mood and features laid-back, effortless pieces in an array of autumnal colours and floral motifs. The TOPMAN collection is influenced by the 1990s, travel, exploration and military trends and styling. Denim remains a key part of the range and classic casual and outerwear styles appear in new colours and fabrications.


Harry Markl, Managing Director, ZALORA Group says: “Fashion power players TOPSHOP and TOPMAN are great additions to ZALORA’s exciting brand portfolio. Through this collaboration, ZALORA will continue its commitment to bring the best global fashion brands to style-minded women and men across the Southeast Asian region, Hong Kong and Taiwan. With our sophisticated logistics infrastructure, our tech-savvy customers can now shop seamlessly on-the-go 24/7 via multiple channels and devices and receive purchases straight to their doorsteps.”

Recognising the continuous growth and potential of the online retail market and the need to constantly provide its customers with new and exciting options, Wing Tai Retail, which manages TOPSHOP and TOPMAN in Malaysia, together with ZALORA, aims to provide a multi-channel shopping experience to their customers. The partnership enables the brands to expand their reach to fashion fans in the region especially the remote areas of Southeast Asia. With ZALORA's omni-channel network, customers can shop TOPSHOP and TOPMAN whenever and wherever they are.

Mrs Helen Khoo, Executive Director of Wing Tai Retail Pte Ltd, shares “We are very thrilled to have TOPSHOP and TOPMAN UK’s support on this partnership with ZALORA as we strongly believe that this added e-commerce touch point will help alleviate the shopping experience for our customers in the region. As retailers, it is important that we recognize and embrace the evolving shopping behaviour of our customers and continuously review and improve the touch points in their shopping journey, keeping them engaged and delighted!”

This September, ZALORA will launch a dedicated Shop-In-Shop page on the website, which will offer a broad assortment of the latest TOPSHOP and TOPMAN products including clothing and accessories.

The TOPSHOP and TOPMAN collections consists of 300 and 130 pieces respectively, with prices starting from RM39. TOPSHOP and TOPMAN will be made more accessible than ever with free delivery over a certain spend and multiple payment methods including cash-on-delivery offered by ZALORA.

In conjunction with the partnership, the Topshop Topman x ZALORA Launch Party was held on the 9th of September at The Warehouse, Art Printing Works Bangsar. Guests comprised of top Malaysian fashion media, celebrities, and influencers such as Jane Lau, Mark O’Dea, Wind Lee, Cherrie Mun, and Brian See. Event activities included a Virtual Reality Experience Corner where guests were given the opportunity to experience the magic behind Topshop and Topman in ZALORA with the state-of-the-art Google Cardboxes.  UBER, as the official transport partner, offered guests with an exclusive RM25 off rebate for their rides to and from the Launch Party.

HSBC Bank Malaysia was the official partner of the event. In line with the official partnership tagline, "Life is better at ZALORA with HSBC”, HSBC credit card users will be enjoying an exclusive introductory deal, which is 22% off this collection and across www.zalora.com.my while new HSBC credit card applicants will be delighted to receive RM250 ZALORA Store Credit courtesy of HSBC. To find out more, visit www.hsbc.com.my/ZALORA.