Saturday, January 9, 2016

Begone, Ball-and-chain Contracts! Make Way for a New, Consumer-first Approach with utime, a 24/7 Gym That Raises the Bar on Your Workout Experience First

The hardest part about going to the gym is having the willpower to get there. So why do most gyms make it even harder for their customers when they walk through the door? Inflexible membership contracts. Pressurised sales tactics. Limited hours. Add-on packages that customers don’t need (or want). While most gyms do a lot to help themselves, they do far less to help their members. It seems like it’s always about the gym’s needs. But in today’s customer-centric world, placing stringent restrictions on your clientele is becoming a more out-dated business model by the day. Locked in to fixed, long-term memberships, customers are befuddled with hurdle after hurdle when all they really want to do is run their race in peace.

At utime, it’s more like a 100-metre sprint, a leisurely stroll, or even a 10,000-metre race (if you’re so inclined). The point is: You run your way because we remove all the hurdles in your path. The hassle-free 24-7 gym business model is one of the fastest growing sectors in the fitness industry and a proven concept across the world. Flexible, laid-back and customer-friendly gyms are the way of the future, because today’s savvy consumers are becoming fed up with the intimidating environment at many gyms (not to mention sideshow sales tactics, red-tape obstacles and restrictions on service). On the very forefront of this evolving landscape, utime disrupts the current gym model by putting the customer’s needs squarely first and removing all the annoying stereotypes we hate about other gyms.



New Year’s Resolution Promotion:

We know that January is the time to take back control of our bodies, and utime wants to make this process a rewarding one with our New Year’s Resolution Promotion! Throughout January and February, simply join any of our studios and remain a member for 12 months (as always, no contracts required), and utime will reward your work ethic with two additional months of free access! We’ll also waive our nominal processing fee to start things off on the right foot.

Upon joining utime in January, you’ll also receive one complimentary Spin Class and one complimentary Cross Circuit Class to help you get rid of that festive fat, redeemable only at our Kennedy Town Studio.

Convenience: It’s all about “you-time” at utime

We’re open year-round, 24-hours a day, seven days a week so that you work out precisely when you want to. You work irregular and unpredictable hours? Or perhaps you prefer working out at 3am in complete solitude? We’re a perfect match because utime is open all day, every day, just for you! With an easy swipe of your Access ID Tag, we provide all-hours access in a secure environment so that your safety is assured.

You work out when you want to work out, not when your gym says you can work out.

There are no contracts with devious fine print. You choose exactly the type of flexibility and access you want at utime, paying a simple rate month-by-month with no strings attached. Not sure if a long-term membership is right for you? No problem, we’re all about no-risk packages with no hidden fees and penalties for freezing membership.

There is no hard-selling or intrusive sales pitches. utime was created for customers who just want to feel welcome and work out in peace without the usual intimidation endured at other gyms.

Equipment: We got what you need

We’re not a rustic, homespun gym trying to find a new angle without the goods to back it up. At utime, our equipment and security is state-of-the-art, provided by world-class manufacturers such as Life Fitness, Hammer Strength and Star Trac. We cover all the bases with a balance of cardio, strength, free-weights and functional training equipment that rivals any gym in town.

Value: “Wait...that’s all I have to pay?”

In a word, yes. Opening offers start from just $12 a day, which is roughly one-third the price of a good cup of coffee these days. And what’s the risk? If you choose to cancel or discontinue memberships for any reason, you are free to do so with no additional penalties attached.

Run by an established team of Hong Kong entrepreneurs in Martin Barr, Cathal Kiely and Peter Prickett, you can be sure that utime’s stewardship is in good hands with their experience and customer-first attitude. The way that other gyms do business is riddled with unwanted side effects that shouldn’t be a part of customer experience. On top of being irritating, they also become tailor-made excuses that justify (in our minds) a reluctance to go to the gym. utime removes every excuse in the book that has made other gyms a greasy punch line, allowing you to take control of your body and life on your own terms.

We’re here for a simple reason: to provide you with outstanding facilities and a productive environment, while making your workout as stress-free and enjoyable as possible. Welcome to utime, a gym that cares about your needs first!

utime Fitness Studios

Kennedy Town Centre
Address: G/F, Wah Po Building, No.1 New Praya, Kennedy Town, Hong Kong
Tel: 3956 5266
Website: www.utimefitness.com

Sai Ying Pun Centre
Address: 2/F & 3/F, No. 120 Connaught Road West, Sai Wing Pun, Hong Kong
Tel: 3956 8203
Website: www.utimefitness.com

Happy Valley Centre
Address: 1/F, King-Inn Mansion, 13 – 15 Yik Yam Street, Happy Valley, Hong Kong
Tel: 3998 4896
Website: www.utimefitness.com

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