Monday, November 14, 2016

TOP’s ‘A Brighter Future’ Charity Campaign Returns To Aid Community

TOP, the No.1 detergent brand in Malaysia, in collaboration with AEON Big has launched a mammoth charity fundraising campaign to provide back-to-school necessities for underprivileged children, nationwide.

Themed ‘A Brighter Future with TOP’ or ‘Cerahi Kehidupan Bersama TOP’, the campaign returns for the second year after overwhelming support from TOP consumers last year.


The campaign is set to create a brighter future for school-going underprivileged children by giving their self-confidence and self-esteem a boost with a brand new school uniform set. This campaign also teaches life-skills as it encourages children to take responsibility for their   uniforms by providing TOP detergent to wash their clothes.

TOP is delighted to collaborate with AEON Big which has a formidable retail presence of 25 outlets nationwide, to reach more consumers, giving more people the opportunity to help underprivileged children have A Brighter Future.

The campaign will see 30 sen contributed to the fund from the sales of any TOP products from all AEON Big outlets nationwide from November 14 to December 14, 2016. The contribution will be utilized to purchase school uniforms for 400 school-going underprivileged children aged between 7 to 17 years, from 20 charity homes across 7 states. TOP has selected new 20 charity homes this year in effort to reach more children in receiving new uniforms. The campaign will need to raise more than RM40,000 to meet this objective.

TOP, developed by LION Corporation Japan is known for its hygienically clean living concept that uses technological innovations for cleaner laundry, increased comfort and a better sense of well-being.  TOP, famed for first in Malaysia innovations such as anti-malodour and anti-mite dust functionalities is set to revolutionize the Malaysian detergent industry with the introduction of its Micro-Clean Tech detergent reformulation recently.

The new TOP Micro-Clean Tech features the Anti-Sebum innovation that penetrates deeply into the fibre core to lift out trapped sebum and sweat stains effectively.

The TOP Micro-Clean Tech tagline of ‘It’s not clean until it’s micro clean’ reflects the detergent technology breakthrough that powers the series. TOP Micro-Clean Tech thoroughly cleans both visible and invisible stains such as sweat and sebum (oils that are naturally released through our pores) that get trapped deep within fabric fibres. Sweat and sebum are among the main causes of odour and staining on clothes especially at areas such as armholes, sleeves and collars, leaving white clothing looking yellowed and dingy, and coloured clothing looking dull.

As a household essential of many Malaysians families, the brand shares the values of charitable giving, the emphasis on education and caring for the community that shape Malaysia.

Southern Lion Sdn Bhd Senior Marketing Manager, Ms Carmen Foo said that as a market leader in the detergent category[1] TOP has taken on a responsibility to assisting the community through causes that resonate with its users, and inviting its business partners to participate for results that have a greater impact.

“TOP is the undisputed technological innovator in the detergent space in Malaysia, and the proven market leader. We achieved this position through the trust that consumers have in our brand. This trust comes with a responsibility to share in the values and concerns of our consumers, and to help those in need. Our hygienically clean living concept includes the warmth of caring and giving as well,” Ms Foo said.

“We encourage all AEON Big shoppers to lend a hand in giving these children A Brighter Future. In return, TOP can give them the assurance of our latest Micro-Clean Tech detergent with Anti-Sebum innovation for more hygienically clean laundry, more comfort and a better sense of well-being. In addition to supporting a worthy cause, we hope more consumers will discover the truth of ‘It’s not clean, until it is Micro-Clean’ through this campaign,” Ms. Foo explained.

Consumers can reap the benefits of the latest TOP Micro-Clean Tech in their laundry, which is available in TOP Powder of Super White, Super Hygenic, Blooming Freshness and Super Colour. For TOP Liquid range consumers, they can opt for its extensive range of Stain Buster, Brilliant Clean, Blooming Pleasures (the latest addition to the family), Odour Buster and Colour Protect.

TOP Micro-Clean Tech is also available in Super Low Suds (powder) and Smart Clean in Low Suds Formula (liquid) that are specially developed for front loading washing machines, for a gently efficient and effective wash.

To find out more please visit http://www.southernlion.com.my or call our customer care line at 1800-88-0133.

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