Energizer Shop In The Dark 2017 Goes Virtual In Its Second Year!

Malaysians, get your shopping carts and Energizer headlamps ready because the Energizer ‘Shop In The Dark’ campaign in partnership with MYDIN, is back for its second consecutive year!

Following the overwhelming response from last year’s Energizer ‘Shop In The Dark’ campaign, Energizer in partnership with MYDIN is once again organizing the Energizer ‘Shop In The Dark’ for its loyal fans and MYDIN shoppers who will be in the running to win a shopping spree worth RM3,500!



Last year’s campaign comprised of a series of Dark Room challenges at selected MYDIN stores located in five states across Peninsular Malaysia – Selangor, Penang, Negeri Sembilan and Johor. In these challenges, shoppers were required to shop in the dark for a list of items within a stipulated time limit, showcasing the power of the Energizer Max batteries which is now 8x longer lasting. The participants with the highest scores at each roadshow were then invited to participate in the grand finale of the Energizer ‘Shop In The Dark’ campaign at MYDIN USJ, Subang Jaya.

This year, to reach out to a wider audience of shoppers and Energizer users across the nation, Energizer is offering three different methods of entry submissions which include:
1) Onground roadshows (starts on 5 May)
2) Mail-in entries (starts on 1 April) and,
3) Facebook contest (starts on 1 April).

The Dark Room roadshows introduce a new virtual reality (VR) twist to the challenge this year as shoppers will be shopping in the dark through a VR machine. Shoppers who are interested to participate through the roadshows or mail in entry are required to provide a proof of purchase with a minimum of RM10 worth of Energizer or Eveready products.

“So many shoppers enjoyed last year’s event which was why we are bringing it back this year with three different methods of participation. The new virtual reality ‘Shop In The Dark’ challenge at selected MYDIN outlets offers an entirely different experience of shopping in the dark. Shoppers will enter our virtual store with a list of items to look for within a fixed time. This will be a whole new experience of shopping in the dark for the eyes and ears. With our Energizer Max batteries which is now 8x longer lasting, we are certain you can find your way,” shared Mr. Lee Kim Chye, Energizer’s Business Director (Malaysia and Singapore).

“MYDIN is thrilled to be collaborating with Energizer once more for this fun and interactive campaign for our shoppers and Energizer’s users. MYDIN and Energizer have been working very closely for more than 30 years and the ‘Shop In The Dark’ campaign continues our long-standing business partnership in a way that everyone can enjoy.” says Datuk Wira (Dr.) Haji Ameer Ali Mydin, Managing Director of MYDIN, the largest and one of the most established Malaysian-owned retailers involved in wholesale and retail business.
Entry submission for Energizer ‘Shop In The Dark’ kicks off on 1 April for mail-in entries and Facebook contest. Throughout the month of May, the virtual reality challenge roadshows will take place at four selected MYDIN stores located in four states across Peninsular Malaysia – Selangor, Penang, Negeri Sembilan and Johor.

The Energizer ‘Shop In The Dark’ Roadshow dates and locations are as below:

VENUE	DATE
MYDIN USJ, Subang Jaya, Selangor	5 - 7 May 2017
MYDIN Pelangi Indah, Johor	12 - 14 May 2017
MYDIN Senawang, Negeri Sembilan	19 – 21 May 2017
MYDIN Bukit Mertajam, Penang	26 – 28 May 2017

Four winners from the roadshow challenges, five winners from the mail-in entries and one winner from the Facebook contest will win an eight-minute shopping spree bonus worth up to RM3,500 each during the contest finale which will take place at MYDIN USJ, Subang Jaya at the date that is to be confirmed.

For more information on entry mechanics and contest rules for the Energizer ‘Shop In The Dark’ campaign, members of the public are encouraged to visit https://www.facebook.com/EnergizerMY/.