There are few things as precious as a newborn baby, and parents want the very best for their child – from the food they put in their mouths to the diapers they put on their bottoms. Even with parents increasingly becoming a part of the digitised society, this has not stopped them from getting the best for their children. Thus, as e-commerce engagement continues to grow in Malaysia, shopping with convenience and accessibility is becoming increasingly engrained in how parents shop for their children’s necessities.
According to Nielsen’s 2015 Trends in the Global Baby Food and Diaper Markets, rapid urbanisation , growth of the middle class and rising rates of female participation in the work force have encouraged the adoption of convenience-focused lifestyles, making online shopping the go-to platform for parents. Coupled with increased smartphone and internet usage, there is a compelling proposition for parents to shop whenever and wherever they want, so much as to connect parents in the rural areas with products that they don’t normally have access to.
Thus, it comes to no surprise that the sale of products under Lazada’s Baby & Toys category has consistently risen in the last five years. In fact, diapers have consistently been the best-selling product in Lazada every month since 2015. These figures are expected to rise as more products, brands and merchants are being included on Lazada to further ensure convenience and accessibility for parents.
To celebrate our babies and support their parents, Lazada will be having a Big Baby Fair from 26th – 30th July with discounts of up to 80%! Touted to be the biggest online baby fair, there will be participation from big brands such as Drypers, Nestle, Anakku, Poney and Fisher-Price. Enjoy the lowest prices for diapers, milk powder and baby wipes plus free delivery*, and have some fun taking part in their Flash Sales happening twice daily during the campaign (12pm – 4pm, 4pm – 8pm).