Wednesday, August 2, 2017

Every vote counts for your favourite Lafarge “Happiness” truck design

Malaysians can now contribute to choosing the winners in Lafarge Malaysia’s #happinessinthecity Truck Design Competition by voting for their favourite among the 14 shortlisted designs. Open to students from all local colleges and universities, the first ever design competition for cement tankers and concrete trucks in Malaysia was part of Lafarge Malaysia’s “Happiness in the City” campaign . In the submission period from 5 June to 1 July 2017, students from 16 universities and colleges submitted a total of 42 designs.

“We organised the #happinessinthecity Truck Design Competition in line with our aim to make cities happier and more beautiful. We believe that seeing the Happiness trucks can bring a smile and lift the mood, as most of us do not expect to see colourful, beautiful cement tankers and concrete trucks. As young talents are very important in the effort to create happier cities, we decided to work with
students for this competition, to support these young talents by providing our trucks as platforms for their great work” said Thierry Legrand, Lafarge Malaysia’s President and Chief Executive Officer.

The participating students were required to draw inspiration from the cities and the urban living experience in Malaysia for their designs. The panel of eight judges shortlisted 14 designs from the 42 submissions based on creativity, how the design reflected the “Happiness in the City” theme and the best use of colours. All 14 teams painted their designs on the cement tankers and concrete trucks over a two-week period from 24 July till 4 August 2017, using Dulux water-based paints.

Members of the public will be able to view photos of the freshly painted tankers and trucks on Lafarge Malaysia’s Facebook page, besides seeing the trucks on the road going about their daily tasks in the Klang Valley, Johor Bahru and Penang. The three most popular designs based on public voting will stand a chance to win cash prizes worth a total of RM6,000. Dulux, the official paint partner, will also be presenting a special “Creative Use of Colour” award.

Public voting on the truck designs begins on 1 August and ends on 15 August 2017, with winners to be announced a week later. To vote, visit www.facebook.com/LafargeMalaysia or https://www.opinionstage.com/polls/2453443 . Each person can vote for a maximum of once for their favourite design.

To learn more about Lafarge Malaysia, visit https://www.facebook.com/LafargeMalaysia or http://www.lafarge.com.my/

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